{"id":11232,"date":"2025-07-07T11:16:00","date_gmt":"2025-07-07T11:16:00","guid":{"rendered":"https:\/\/wismarketing.ae\/?p=11232"},"modified":"2026-01-01T20:13:14","modified_gmt":"2026-01-01T16:13:14","slug":"%d8%a8%d8%a7%d9%82%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84","status":"publish","type":"post","link":"https:\/\/wismarketing.ae\/ar\/%d8%a8%d8%a7%d9%82%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/","title":{"rendered":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629"},"content":{"rendered":"<p>\u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u062f\u0642\u0629 \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0645\u0631\u0646\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0623\u0646 \u062a\u0646\u062c\u062d \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0623\u0641\u0636\u0644 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0646\u0633\u062a\u0639\u0631\u0636 \u0644\u0643 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0645\u0645\u064a\u0632\u0627\u062a\u0647\u0627 \u0648\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a.<\/p>\n<h2>\u0645\u0627 \u0647\u064a \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/h2>\n<p>\u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0647\u064a <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%ae%d8%b7%d8%a9-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa\/\">\u062e\u0637\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a> \u0645\u064f\u0635\u0645\u0645\u0629 \u0645\u0633\u0628\u0642\u064b\u0627\u060c \u062a\u0642\u062f\u0645\u0647\u0627 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a Google Ads \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u064f\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u062d\u0633\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647 \u0648\u0623\u0647\u062f\u0627\u0641\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p>\u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062f\u0648\u0646 \u0625\u0647\u062f\u0627\u0631 \u0644\u0644\u0648\u0642\u062a \u0623\u0648 \u0627\u0644\u0645\u0627\u0644.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" title=\"\u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\" src=\"https:\/\/wismarketing.ae\/wp-content\/uploads\/2025\/07\/%D9%83%D9%8A%D9%81-%D8%AA%D8%AE%D8%AA%D8%A7%D8%B1-%D8%A7%D9%84%D8%A8%D8%A7%D9%82%D8%A9-%D8%A7%D9%84%D8%A3%D9%86%D8%B3%D8%A8-%D9%84%D9%86%D8%B4%D8%A7%D8%B7%D9%83%D8%9F-_1_.avif\" alt=\"\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0646\u0634\u0627\u0637\u0643\u061f\" width=\"500\" height=\"500\" \/><\/p>\n<h2>\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0646\u0634\u0627\u0637\u0643\u061f<\/h2>\n<p>\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0647\u0649 \u0623\u0641\u0636\u0644 <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%b9%d8%a8%d8%b1-%d8%a7%d9%84%d8%a7%d9%86%d8%aa%d8%b1%d9%86%d8%aa\/\">\u0637\u0631\u064a\u0642\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a<\/a>\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u064a\u0633\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u062f\u0627\u0626\u0645\u064b\u0627\u060c \u0628\u0644 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0643\u060c \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u062e\u0627\u0637\u0628\u0647\u060c \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627.<\/p>\n<ul>\n<li>\n<h3>\u062d\u062f\u062f \u0647\u062f\u0641\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0648\u0636\u0648\u062d:<\/h3>\n<\/li>\n<\/ul>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0633\u0624\u0627\u0644 \u0646\u0641\u0633\u0643:<\/p>\n<p>\u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a\u061f<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\" border=\"1\">\n<tbody>\n<tr style=\"background-color: #f2f2f2; text-align: center; font-weight: bold; color: #800020;\">\n<td style=\"width: 34.9773%;\">\n<p>\u0627\u0644\u0647\u062f\u0641<\/p>\n<\/td>\n<td style=\"width: 65.0227%;\">\n<p>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center; width: 34.9773%;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/td>\n<td style=\"width: 65.0227%; text-align: center;\">\n<p>\u0628\u0627\u0642\u0629 \u0639\u0631\u0636 \u0623\u0648 \u0641\u064a\u062f\u064a\u0648 (Display \/ YouTube)<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center; width: 34.9773%;\">\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/td>\n<td style=\"width: 65.0227%; text-align: center;\">\n<p>\u0628\u0627\u0642\u0629 \u0628\u062d\u062b + \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 (Search + Landing)<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center; width: 34.9773%;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648\u0646\u0644\u0627\u064a\u0646<\/td>\n<td style=\"width: 65.0227%; text-align: center;\">\n<p>\u0628\u0627\u0642\u0629 \u062a\u0633\u0648\u0651\u0642 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 + \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center; width: 34.9773%;\">\u0625\u0637\u0644\u0627\u0642 \u062a\u0637\u0628\u064a\u0642 \u062c\u062f\u064a\u062f<\/td>\n<td style=\"width: 65.0227%; text-align: center;\">\n<p>\u0628\u0627\u0642\u0629 \u062a\u0631\u0648\u064a\u062c \u062a\u0637\u0628\u064a\u0642 (App Campaigns)<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center; width: 34.9773%;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629<\/td>\n<td style=\"width: 65.0227%; text-align: center;\">\n<p>\u0628\u0627\u0642\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>\n<h3>\u0642\u064a\u0651\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u0634\u0647\u0631\u064a\u0629:<\/h3>\n<\/li>\n<\/ul>\n<p>\u0627\u062e\u062a\u0631 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u0646\u0627\u0633\u0628 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0644\u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u062a\u062d\u062a\u0627\u062c 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0626\u064a. \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062b\u0644 Google Analytics \u0644\u0641\u0647\u0645 \u0645\u0646 \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0623\u0643\u062b\u0631 \u0648\u0627\u062e\u062a\u0631 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<ul>\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a \u0648 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\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062d\u0644\u064a \u0623\u0648 \u0645\u062d\u062f\u0648\u062f\u060c \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0648\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<ol>\n<li>\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 (Long-tail) \u0641\u0647\u064a \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0648\u0623\u0642\u0631\u0628 \u0644\u0644\u062a\u062d\u0648\u064a\u0644.<\/li>\n<li>\u0627\u0633\u062a\u0647\u062f\u0641 \u0645\u0648\u0642\u0639\u064b\u0627 \u062c\u063a\u0631\u0627\u0641\u064a\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627\u060c \u0644\u0627 \u062a\u064f\u0647\u062f\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0641\u064a \u0628\u0644\u062f \u0643\u0627\u0645\u0644\u060c \u0627\u0628\u062f\u0623 \u0628\u0645\u062f\u064a\u0646\u0629 \u0623\u0648 \u0645\u0646\u0637\u0642\u0629 \u0641\u0642\u0637.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u0635\u0641\u062d\u0629 Google Business \u0623\u0648 WhatsApp \u0628\u062f\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0625\u0646 \u0644\u0645 \u064a\u0643\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li>\u0641\u0639\u0651\u0644 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0645\u062b\u0644: \u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a &#8211; \u0639\u062f\u062f \u0627\u0644\u0631\u0633\u0627\u0626\u0644 &#8211; \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0631\u0627\u0628\u0637.<\/li>\n<li>\u0627\u0643\u062a\u0641\u0650 \u0628\u062d\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637 (\u0628\u062d\u062b \u0623\u0648 \u0639\u0631\u0636) \u0644\u0623\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u062a\u0634\u062a\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629.<\/li>\n<\/ol>\n<h3>\u062b\u0627\u0646\u064a\u064b\u0627: \u0645\u0639 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/h3>\n<p>\u0627\u0644\u0647\u062f\u0641: \u062a\u062d\u0633\u064a\u0646 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0634\u0631\u064a\u062d\u0629\u060c \u0627\u0644\u062a\u0648\u0633\u0639 \u062c\u0632\u0626\u064a\u064b\u0627.<\/p>\n<ol>\n<li>\u0623\u0646\u0634\u0626 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 A\/B \u0648\u063a\u064a\u0651\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0623\u0648 \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u0648\u0631\u0627\u0642\u0628 \u0623\u064a\u0647\u0627 \u064a\u062c\u0630\u0628 \u0623\u0643\u062b\u0631.<\/li>\n<li>\u0627\u0631\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0640 Google Analytics \u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0631\u0643\u0651\u0632 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b \u0628\u0639\u062f \u0623\u0648\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0646.<\/li>\n<li>\u0623\u0636\u0641 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Remarketing) \u0644\u0623\u0634\u062e\u0627\u0635 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0648\u0644\u0645 \u064a\u0634\u062a\u0631\u0648\u0627 \u0623\u0648 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0627.<\/li>\n<li>\u0635\u0645\u0651\u0645 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0633\u0631\u064a\u0639\u0629\u060c \u0645\u0642\u0646\u0639\u0629\u060c \u062a\u062a\u0636\u0645\u0646 \u062f\u0639\u0648\u0629 \u0648\u0627\u0636\u062d\u0629 (CTA)\u060c \u0648\u062a\u064f\u0639\u0631\u0636 \u062c\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641.<\/li>\n<\/ol>\n<h3>\u062b\u0627\u0644\u062b\u064b\u0627: \u0645\u0639 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629:<\/h3>\n<p>\u0627\u0644\u0647\u062f\u0641: \u0646\u0645\u0648 \u0633\u0631\u064a\u0639\u060c \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062a\u0642\u062f\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u064a\u0648\u0645\u064a.<\/p>\n<ol>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0634\u0627\u0637\u0643 (\u0628\u062d\u062b + \u0639\u0631\u0636 + \u064a\u0648\u062a\u064a\u0648\u0628 + \u062a\u0633\u0648\u0651\u0642 + \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641)<\/li>\n<li>\u0642\u0633\u0651\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u062d\u0633\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (\u0634\u0631\u0627\u0626\u062d \u0645\u062a\u0639\u062f\u062f\u0629) \u0645\u062b\u0644\u064b\u0627 \u062d\u0645\u0644\u0629 \u062e\u0627\u0635\u0629 \u0644\u0644\u0623\u0645\u0647\u0627\u062a &#8211; \u0648\u0623\u062e\u0631\u0649 \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 &#8211; \u0648\u0623\u062e\u0631\u0649 \u0644\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646.<\/li>\n<li>\u0631\u0627\u0642\u0628 \u062a\u0642\u0627\u0631\u064a\u0631 &#8220;\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644&#8221; \u0648&#8221;\u0627\u0644\u0645\u0648\u0627\u0642\u0639&#8221; \u0648&#8221;\u0627\u0644\u0623\u062c\u0647\u0632\u0629&#8221; \u0648\u062e\u0635\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b \u062d\u0633\u0628 \u0627\u0644\u0623\u064a\u0627\u0645 \u0648\u0627\u0644\u0623\u0648\u0642\u0627\u062a.<\/li>\n<li>\u0641\u0639\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u062e\u0627\u0635\u0629\u064b \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0644\u0623\u0646 \u062c\u0648\u062c\u0644 \u064a\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u062d\u0633\u0628 \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<li>\u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 UX \u0632\u0648\u0651\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0643\u0623\u0646\u0643 \u0639\u0645\u064a\u0644: \u0647\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0633\u0631\u064a\u0639\u061f \u0647\u0644 \u0632\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0636\u062d\u061f \u0647\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0633\u0647\u0644.<\/li>\n<li>\u062a\u0627\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 ROAS \u0648 LTV \u0644\u062a\u0639\u0631\u0641 \u0641\u0639\u0644\u064a\u064b\u0627 \u0645\u062f\u0649 \u0631\u0628\u062d\u064a\u062a\u0643 \u0645\u0646 \u0643\u0644 \u062d\u0645\u0644\u0629.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"\u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\" src=\"https:\/\/wismarketing.ae\/wp-content\/uploads\/2025\/07\/%D8%A7%D9%84%D9%85%D9%82%D8%A7%D8%B1%D9%86%D8%A9-%D8%A8%D9%8A%D9%86-%D8%A8%D8%A7%D9%82%D8%A7%D8%AA-%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA-%D8%AC%D9%88%D8%AC%D9%84.avif\" alt=\"\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\" width=\"500\" height=\"500\" \/><\/p>\n<h2>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644:<\/h2>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a \u0646\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0628\u064a\u0646 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0645\u0639 <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a-%d8%af%d8%a8%d9%8a\/\">\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a<\/a> \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0643\u0644 \u0628\u0627\u0642\u0629\u060c \u0644\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643:<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\" border=\"1\">\n<tbody>\n<tr style=\"background-color: #f2f2f2; text-align: center; font-weight: bold; color: #800020;\">\n<td style=\"width: 25%;\">\u00a0<\/td>\n<td style=\"width: 25%;\">\n<p>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/p>\n<\/td>\n<td style=\"width: 25%;\">\n<p>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/p>\n<\/td>\n<td style=\"width: 25%;\">\n<p>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/p>\n<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a<\/td>\n<td style=\"text-align: center;\">\u062f\u0639\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u064a\u0645\u064a\u0644<\/td>\n<td style=\"text-align: center;\">\u062f\u0639\u0645 \u0648\u0627\u062a\u0633\u0627\u0628 \u062e\u0644\u0627\u0644 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644<\/td>\n<td style=\"text-align: center;\">\u062f\u0639\u0645 \u0645\u0628\u0627\u0634\u0631 + \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0639\u062f\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/td>\n<td style=\"text-align: center;\">1 \u062d\u0645\u0644\u0629 \u0628\u062d\u062b \u0623\u0648 \u0639\u0631\u0636<\/td>\n<td style=\"text-align: center;\">\u062d\u0645\u0644\u062a\u0627\u0646 \u0623\u0648 \u0623\u0643\u062b\u0631<\/td>\n<td style=\"text-align: center;\">3 \u062d\u0645\u0644\u0627\u062a \u0645\u062a\u0643\u0627\u0645\u0644\u0629 (\u0628\u062d\u062b + \u0639\u0631\u0636 + \u0641\u064a\u062f\u064a\u0648)<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0639\u062f\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/td>\n<td style=\"text-align: center;\">\u062d\u062a\u0649 15 \u0643\u0644\u0645\u0629<\/td>\n<td style=\"text-align: center;\">\u062d\u062a\u0649 40 \u0643\u0644\u0645\u0629<\/td>\n<td style=\"text-align: center;\">+70 \u0643\u0644\u0645\u0629 \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062f\u0642\u064a\u0642\u0629<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0625\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637<\/td>\n<td style=\"text-align: center;\">\u063a\u064a\u0631 \u0645\u062a\u0636\u0645\u0646\u0629<\/td>\n<td style=\"text-align: center;\">\u0635\u0641\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u064a\u0637\u0629<\/td>\n<td style=\"text-align: center;\">\u062a\u0635\u0645\u064a\u0645 \u0627\u062d\u062a\u0631\u0627\u0641\u064a + \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u063a\u0631\u0627\u0641\u064a<\/td>\n<td style=\"text-align: center;\">\u0645\u062f\u064a\u0646\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637<\/td>\n<td style=\"text-align: center;\">\u0639\u062f\u0629 \u0645\u062f\u0646 \u0623\u0648 \u062f\u0648\u0644<\/td>\n<td style=\"text-align: center;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0627\u0644\u0645\u064a \u0623\u0648 \u062f\u0642\u064a\u0642 \u0645\u062a\u0642\u062f\u0645<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/td>\n<td style=\"text-align: center;\">\u0645\u062d\u062f\u0648\u062f<\/td>\n<td style=\"text-align: center;\">\u0645\u062a\u0648\u0633\u0637<\/td>\n<td style=\"text-align: center;\">\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643\u064a \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0645\u0639\u0645\u0651\u0642\u0629<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u062d\u0645\u0644\u0629<\/td>\n<td style=\"text-align: center;\">\u0623\u0633\u0628\u0648\u0639\u064a<\/td>\n<td style=\"text-align: center;\">\u0643\u0644 3 \u0623\u064a\u0627\u0645<\/td>\n<td style=\"text-align: center;\">\u064a\u0648\u0645\u064a \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u0644\u0642\u0627\u0626\u064a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/td>\n<td style=\"text-align: center;\">\u063a\u064a\u0631 \u0645\u062a\u0627\u062d\u0629<\/td>\n<td style=\"text-align: center;\">\u0645\u062a\u0627\u062d\u0629<\/td>\n<td style=\"text-align: center;\">\u0645\u062a\u0627\u062d\u0629 \u0628\u0627\u062d\u062a\u0631\u0627\u0641 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631 \u0645\u062e\u0635\u0635<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"font-weight: bold; color: #800020; text-align: center;\">\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621<\/td>\n<td style=\"text-align: center;\">\u062a\u0642\u0631\u064a\u0631 \u0634\u0647\u0631\u064a \u0628\u0633\u064a\u0637<\/td>\n<td style=\"text-align: center;\">\u062a\u0642\u0631\u064a\u0631 \u0645\u0641\u0635\u0651\u0644 \u0646\u0635\u0641 \u0634\u0647\u0631\u064a<\/td>\n<td style=\"text-align: center;\">\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 ROI<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u0623\u064a \u0628\u0627\u0642\u0629 \u062a\u0646\u0627\u0633\u0628\u0643\u061f<\/h3>\n<ul>\n<li>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0645\u0646 \u064a\u0628\u062f\u0623 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0628\u0647\u062f\u0641 \u062a\u062c\u0631\u064a\u0628\u064a \u0623\u0648 \u0645\u062d\u0644\u064a.<\/li>\n<li>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629: \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u0639\u064a\u0627\u062f\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u0644\u0646\u0645\u0648 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0646\u0637\u0642\u0629.<\/li>\n<li>\u0627\u0644\u0628\u0627\u0642\u0629 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629: \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0623\u0648 \u0645\u0646 \u064a\u0631\u063a\u0628 \u0628\u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u062a\u062d\u0643\u0645 \u0634\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/li>\n<\/ul>\n<p>\u062a\u062e\u062a\u0644\u0641 \u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<p>\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0628\u0627\u0642\u0629 + \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0629 = \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS).<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/h2>\n<p>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0647\u0649 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%a8%d8%a7%d8%b4%d8%b1\/\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/a> \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0644\u0627 \u062a\u0639\u0646\u064a \u0641\u0642\u0637 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0628\u0644 \u062a\u0639\u0646\u064a \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0639\u062f\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 \u0644\u0636\u0645\u0627\u0646 \u0623\u0641\u0636\u0644 \u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<ul>\n<li>\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a &#8211; \u0627\u0644\u0638\u0647\u0648\u0631 &#8211; \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 &#8211; \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 &#8211; \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 (ROAS).<\/li>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a A\/B \u0648\u0625\u0646\u0634\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0633\u062e\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 (\u0646\u0635\u0648\u0635 \u0645\u062e\u062a\u0644\u0641\u0629 &#8211; \u0639\u0646\u0627\u0648\u064a\u0646 &#8211; \u0635\u0648\u0631 &#8211; \u0639\u0631\u0648\u0636).<\/li>\n<li>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 (Negative Keywords) \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0647\u0644\u0629.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u062c\u0639\u0644\u0647\u0627 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0632\u0631 CTA \u0642\u0648\u064a.<\/li>\n<li>\u062a\u0639\u062f\u064a\u0644 \u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 &#8220;\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a&#8221; \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0644\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0643 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0639\u0627\u0644\u064a\u062a\u0647.<\/li>\n<\/ul>\n<h3>\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0642\u0629\u061f<\/h3>\n<p>\u0646\u062c\u0627\u062d \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%b7%d8%b1%d9%8a%d9%82%d9%87-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%86%d8%a7%d8%ac%d8%ad%d9%87\/\">\u0637\u0631\u064a\u0642\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u0647<\/a> \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0643 \u0623\u0645\u0627\u0645 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0647\u0630\u0627 \u064a\u062a\u0645 \u0639\u0628\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0630\u0643\u064a \u0648\u0645\u062f\u0631\u0648\u0633:<\/p>\n<ul>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0639\u064a\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/li>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a.<\/li>\n<li>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0628\u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u062a\u0628\u0637 \u0628\u0646\u0634\u0627\u0637\u0643.<\/li>\n<li>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0633\u0627\u0628\u0642\u064b\u0627 \u0648\u0644\u0645 \u064a\u062a\u062e\u0630\u0648\u0627 \u0625\u062c\u0631\u0627\u0621.<\/li>\n<li>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0634\u062e\u0627\u0635 \u064a\u0634\u0628\u0647\u0648\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/li>\n<\/ul>\n<h2>\u0645\u0645\u064a\u0632\u0627\u062a \u0639\u0645\u0644 \u0627\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0645\u0639 WIS:<\/h2>\n<p>\u0641\u064a \u0648\u0633\u0637 \u0632\u062d\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0644\u064a\u0633 \u0643\u0627\u0641\u064a\u064b\u0627 \u0623\u0646 &#8220;\u062a\u0638\u0647\u0631&#8221;\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0623\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0639\u062f \u0644\u0644\u0634\u0631\u0627\u0621 \u0648\u0647\u0646\u0627 \u062a\u062a\u0641\u0648\u0642 WIS \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0649 <a href=\"https:\/\/wismarketing.ae\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d9%87-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a\/\">\u0627\u062f\u0627\u0631\u0647 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a> \u0648\u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0641\u0647\u064a \u0644\u0627 \u062a\u0642\u062f\u0651\u0645 \u0645\u062c\u0631\u062f \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0644 \u062a\u0635\u0646\u0639 \u0646\u062a\u0627\u0626\u062c.<\/p>\n<ul>\n<li>\u0646\u0633\u062a\u062e\u062f\u0645 \u0623\u062d\u062f\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0644\u0646\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0641\u0639\u0644\u064b\u0627 \u0628\u062e\u062f\u0645\u062a\u0643\u060c \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629.<\/li>\n<li>\u0646\u0642\u0648\u0645 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u062d\u0645\u0644\u062a\u0643 \u0644\u062d\u0638\u0629 \u0628\u0644\u062d\u0638\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0643\u0644 \u0646\u0642\u0631\u0629 \u0648\u0643\u0644 \u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0646\u064f\u062c\u0631\u064a \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0648\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649.<\/li>\n<li>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u0645\u0642\u0646\u0639\u0629\u060c \u0648\u0643\u062a\u0627\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u0646\u0641\u0633\u064a\u064b\u0627 \u0648\u0633\u0644\u0648\u0643\u064a\u064b\u0627\u060c \u0646\u0631\u0641\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0632\u0627\u0626\u0631 \u0644\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621 &#8211; \u062a\u0648\u0627\u0635\u0644 &#8211; \u0627\u0634\u062a\u0631\u0627\u0643).<\/li>\n<li>\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0635\u0627\u062d\u0628 \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u0634\u0626 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0646\u0648\u0641\u0631 \u0644\u0643 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0645\u062e\u0635\u0635\u0629 \u062a\u0636\u0645\u0646 \u0644\u0643 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0643\u0644 \u062f\u0631\u0647\u0645 \u0623\u0648 \u062f\u0648\u0644\u0627\u0631 \u062a\u0646\u0641\u0642\u0647.<\/li>\n<li>\u0646\u0631\u0633\u0644 \u0644\u0643 \u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0623\u0648 \u0634\u0647\u0631\u064a\u0629 \u062a\u0648\u0636\u062d \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644: \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROAS)<\/li>\n<li>\u0641\u0631\u064a\u0642\u0646\u0627 \u064a\u0631\u0627\u0641\u0642\u0643 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u0648\u064a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u064b\u0627 \u0644\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a\u0643 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\u0636\u0631\u0648\u0631\u0629\u061f<\/h3>\n<ul>\n<li>\u0644\u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u062f\u0648\u0646 \u062e\u0637\u0629 = \u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u0634\u062a\u062a \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/li>\n<li>\u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u062d\u062a\u0631\u0641 = \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0639\u0627\u0644\u0629\u060c \u062c\u0645\u0647\u0648\u0631 \u062f\u0642\u064a\u0642\u060c \u0648\u0623\u0631\u0628\u0627\u062d \u0648\u0627\u0636\u062d\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/li>\n<\/ul>\n<h2>\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0627\u062f\u0632:<\/h2>\n<p>\u062a\u062a\u064a\u062d \u0645\u0646\u0635\u0629 Google Ads \u0639\u062f\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u064f\u0635\u0645\u0645 \u0628\u0647\u062f\u0641 \u0645\u062e\u062a\u0644\u0641\u060c \u0633\u0648\u0627\u0621 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062c\u0644\u0628 \u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0644\u0628\u062d\u062b (Search Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0646\u0635\u064a\u0629 \u062a\u0638\u0647\u0631 \u0623\u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b \u062c\u0648\u062c\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627 \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u0636\u062d\u0629.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 &#8220;\u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u0627\u0644\u0642\u0627\u0647\u0631\u0629&#8221;\u060c \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0623\u0648\u0644\u064b\u0627.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0635\u0648\u0631\u0629 (Display Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0631\u0626\u064a\u0629 (\u0635\u0648\u0631 \u0623\u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u062e\u0641\u064a\u0641\u0629) \u062a\u064f\u0639\u0631\u0636 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062a\u0627\u0628\u0639\u0629 \u0644\u0634\u0628\u0643\u0629 \u062c\u0648\u062c\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627 \u0647\u0648 \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0628\u0635\u0631\u064a.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0625\u0639\u0644\u0627\u0646 \u064a\u0638\u0647\u0631 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0641\u062d \u0645\u0648\u0642\u0639 \u0625\u062e\u0628\u0627\u0631\u064a \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u062c\u0648\u0627\u0644.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0627\u062a \u064a\u0648\u062a\u064a\u0648\u0628 (Video Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u0645\u0646 \u0623\u0634\u0647\u0631 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u062f\u064a\u0648 \u062a\u0638\u0647\u0631 \u0642\u0628\u0644 \u0623\u0648 \u0623\u062b\u0646\u0627\u0621 \u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u064a\u0648\u062a\u064a\u0648\u0628\u060c \u0623\u0648 \u0636\u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0648\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0642\u0648\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u0648\u064a\u0629.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0641\u064a\u062f\u064a\u0648 \u0642\u0635\u064a\u0631 \u064a\u0638\u0647\u0631 \u0642\u0628\u0644 \u062a\u0634\u063a\u064a\u0644 \u0641\u064a\u062f\u064a\u0648 \u0645\u0648\u0633\u064a\u0642\u064a.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 (Shopping Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u062a\u062a\u0636\u0645\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0648\u062a\u0638\u0647\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627 \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 &#8220;\u0633\u0645\u0627\u0639\u0627\u062a \u0628\u0644\u0648\u062a\u0648\u062b&#8221;\u060c \u062a\u0638\u0647\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0633\u0639\u0631.<\/p>\n<ul>\n<li>\n<h3>\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u062d\u0645\u0644\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u062c\u0648\u062c\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0647\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062d\u0644 \u0633\u0631\u064a\u0639 \u0648\u0641\u0639\u0627\u0644 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0625\u0639\u0644\u0627\u0646 \u064a\u0638\u0647\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u062f\u0648\u0646 \u062a\u062f\u062e\u0644 \u062a\u0642\u0646\u064a \u0645\u0646\u0643.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (App Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u0631\u0648\u0651\u062c \u0644\u062a\u0637\u0628\u064a\u0642\u0643 \u0639\u0644\u0649 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u064a\u0648\u062a\u064a\u0648\u0628\u060c \u0628\u062d\u062b \u062c\u0648\u062c\u0644\u060c \u0648\u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646\u0647\u0627 \u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u0641\u0627\u0639\u0644\u0647.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0625\u0639\u0644\u0627\u0646 \u064a\u0638\u0647\u0631 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0641\u062d \u0645\u062a\u062c\u0631 Google Play \u0644\u062a\u0637\u0628\u064a\u0642\u0643.<\/p>\n<ul>\n<li>\n<h3>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Remarketing Campaigns):<\/h3>\n<\/li>\n<\/ul>\n<p>\u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0632\u0648\u0651\u0627\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0644\u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0643\u0645\u0644\u0648\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0625\u0639\u0627\u062f\u0629 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/p>\n<p>\u0645\u062b\u0627\u0644: \u0625\u0639\u0644\u0627\u0646 \u0645\u0646\u062a\u062c \u0632\u0627\u0631\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0638\u0647\u0631 \u0644\u0647 \u0644\u0627\u062d\u0642\u064b\u0627 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0622\u062e\u0631.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0632 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 Google Ads\u061f<\/h2>\n<p>\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u064a\u0633 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0628\u0644 \u0628\u062f\u0627\u064a\u062a\u0647\u060c \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u064a\u064f\u0642\u0627\u0633 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u062d \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646\u0647 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u061f<\/p>\n<p>\u0625\u0644\u064a\u0643 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627:<\/p>\n<ol>\n<li>\u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/li>\n<li>\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u0639\u0644\u064a\u064b\u0627.<\/li>\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) = (\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u00f7 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631) \u00d7 100 &#8211; CTR \u0627\u0644\u062c\u064a\u062f \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 2% \u0625\u0644\u0649 5% \u062d\u0633\u0628 \u0627\u0644\u0645\u062c\u0627\u0644.<\/li>\n<li>\u0643\u0645 \u062a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0646\u0642\u0631\u0629\u061f \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0645\u0639 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629 = \u0623\u062f\u0627\u0621 \u0623\u0641\u0636\u0644.<\/li>\n<li>\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u062a\u0639\u0628\u0626\u0629 \u0646\u0645\u0648\u0630\u062c\u060c \u0627\u062a\u0635\u0627\u0644&#8230;) \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li>\n<li>\u0643\u0645 \u0643\u0644\u0651\u0641\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a \u0623\u0648 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639\u061f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/li>\n<li>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (Return On Ad Spend) ROAS = \u0627\u0644\u0639\u0627\u0626\u062f \u00f7 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u064a\u0642\u064a\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062c\u0646\u064a\u0647\/\u062f\u0648\u0644\u0627\u0631 \u062a\u0646\u0641\u0642\u0647.<\/li>\n<li>\u0647\u0644 \u0628\u0642\u064a \u0627\u0644\u0632\u0627\u0626\u0631 \u0641\u064a \u0645\u0648\u0642\u0639\u0643 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631\u061f \u0623\u0645 \u063a\u0627\u062f\u0631 \u0641\u0648\u0631\u064b\u0627\u061f \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u064a \u064a\u0639\u0646\u064a \u0623\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u063a\u064a\u0631 \u0641\u0639\u0627\u0644\u0629.<\/li>\n<\/ol>\n<h2>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0644\u0648\u0642\u062a\u061f<\/h2>\n<p>\u0643\u0644 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062e\u062a\u0644\u0641 \u0641\u064a \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n<ul>\n<li>\n<h3>\u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (\u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629):<\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li>\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629.<\/li>\n<li>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0628\u0633\u064a\u0637\u064b\u0627 (\u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629).<\/li>\n<li>\u0644\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u0627\u0626\u062d \u062f\u0642\u064a\u0642\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0628\u0644 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0648\u0627\u0633\u0639 (Broad Targeting).<\/li>\n<\/ol>\n<ul>\n<li>\n<h3>\u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/h3>\n<\/li>\n<\/ul>\n<p>\u062a\u062a\u064a\u062d \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u062d\u0633\u0628:<\/p>\n<ol>\n<li>\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629.<\/li>\n<li>\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629.<\/li>\n<li>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 (Lookalike Audiences).<\/li>\n<li>\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 (Remarketing).<\/li>\n<\/ol>\n<p>\u0647\u0630\u0647 \u0627\u0644\u062f\u0642\u0629 \u062a\u0631\u0641\u0639 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u062a\u0642\u0644\u0644 \u0627\u0644\u0625\u0647\u062f\u0627\u0631.<\/p>\n<p>\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u0627\u0642\u0629 \u0623\u0648\u0633\u0639 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0632\u0627\u062f\u062a \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u0627\u0626\u062d \u0645\u062a\u062e\u0635\u0635\u0629 \u062c\u062f\u064b\u0627 \u062f\u0627\u062e\u0644 \u062c\u0645\u0647\u0648\u0631\u0643.<\/p>\n<ul>\n<li>\n<h3>\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u061f<\/h3>\n<\/li>\n<\/ul>\n<h4>\u0628\u0627\u0642\u0627\u062a \u0634\u0647\u0631\u064a\u0629 \u0623\u0648 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u062a\u062a\u064a\u062d:<\/h4>\n<ol>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n<li>\u0628\u0639\u062f \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0625\u0644\u0649 4 \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u062a\u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/li>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0639 \u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0635\u064a\u063a\u0629 \u0625\u0639\u0644\u0627\u0646 \u0648\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u062a\u062d\u0648\u064a\u0644.<\/li>\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0636\u0639\u064a\u0641\u0629.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate Optimization) \u0639\u0628\u0631 \u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0639\u0631\u0636.<\/li>\n<\/ol>\n<h2>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u062f\u0632 \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621\u061f<\/h2>\n<p>\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a Google Ads \u0645\u0639 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u060c \u0628\u0644 \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u062a\u062a\u064a\u062d \u0644\u0643 \u0641\u0647\u0645 \u062f\u0642\u064a\u0642 \u0644\u0645\u0627 \u064a\u062d\u062f\u062b &#8220;\u062e\u0644\u0641 \u0643\u0648\u0627\u0644\u064a\u0633 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644&#8221; \u0648\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0639\u0646 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629.<\/p>\n<h3>\u0623\u0648\u0644\u064b\u0627: \u0623\u0647\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u062f\u0627\u062e\u0644 Google Ads:<\/h3>\n<h4>\u0644\u0648\u062d\u0629 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 (Campaign Dashboard)<\/h4>\n<p>\u062a\u0648\u0641\u0631 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0641\u0648\u0631\u064a\u0629 \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR).<\/li>\n<li>\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversions) \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u062a\u062d\u0648\u064a\u0644.<\/li>\n<li>\u064a\u0645\u0643\u0646\u0643 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u0634\u0627\u0637\u0643.<\/li>\n<\/ul>\n<h4>\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversions)<\/h4>\n<ul>\n<li>\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0631\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u0647\u0645\u0629 (\u0645\u062b\u0644 \u062a\u0639\u0628\u0626\u0629 \u0646\u0645\u0648\u0630\u062c\u060c \u0634\u0631\u0627\u0621\u060c \u0645\u0643\u0627\u0644\u0645\u0629) \u0628\u0627\u0644\u062d\u0645\u0644\u0629.<\/li>\n<li>\u062a\u062a\u064a\u062d \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0625\u0639\u0644\u0627\u0646\u060c \u0643\u0644\u0645\u0629\u060c \u0623\u0648 \u062c\u0647\u0627\u0632 \u0623\u062f\u0649 \u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u0639\u0644\u064a.<\/li>\n<\/ul>\n<h4>\u0623\u062f\u0627\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 (Search Terms Report)<\/h4>\n<p>\u062a\u0643\u0634\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u062a\u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0642\u0628\u0644 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627:<\/p>\n<ul>\n<li>\u062a\u0636\u064a\u0641 \u0643\u0644\u0645\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u062d\u0645\u0644\u062a\u0643.<\/li>\n<li>\u062a\u0633\u062a\u0628\u0639\u062f \u0643\u0644\u0645\u0627\u062a \u063a\u064a\u0631 \u0645\u0641\u064a\u062f\u0629 (Negative Keywords) \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<\/ul>\n<h4>\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 (Locations Report)<\/h4>\n<ul>\n<li>\u062a\u0638\u0647\u0631 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621.<\/li>\n<li>\u062a\u062a\u064a\u062d \u0644\u0643 \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0646 \u0623\u0648 \u0627\u0644\u0623\u062d\u064a\u0627\u0621 \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644\u064b\u0627.<\/li>\n<\/ul>\n<h4>\u0623\u062f\u0627\u0629 \u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (Ad Schedule Report)<\/h4>\n<ul>\n<li>\u062a\u062d\u0644\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062d\u0633\u0628 \u0627\u0644\u064a\u0648\u0645 \u0648\u0627\u0644\u0633\u0627\u0639\u0629.<\/li>\n<li>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u064a\u0645\u0643\u0646 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/li>\n<\/ul>\n<h4>\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (Devices Report)<\/h4>\n<ul>\n<li>\u0647\u0644 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u062a\u0641\u0627\u0639\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0645 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631\u061f<\/li>\n<li>\u064a\u0645\u0643\u0646\u0643 \u0631\u0641\u0639 \u0623\u0648 \u062e\u0641\u0636 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u062d\u0648\u064a\u0644\u064b\u0627.<\/li>\n<\/ul>\n<h4>\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Insights)<\/h4>\n<ul>\n<li>\u062a\u0643\u0634\u0641 \u0645\u0646 \u0647\u0648 \u062c\u0645\u0647\u0648\u0631\u0643 (\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629).<\/li>\n<li>\u062a\u0641\u064a\u062f \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u062f\u0642\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0641\u0639\u0627\u0644\u0629.<\/li>\n<\/ul>\n<h3>\u062b\u0627\u0646\u064a\u064b\u0627: \u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621\u061f<\/h3>\n<ol>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u062d\u0642\u0642 \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0623\u0643\u0628\u0631.<\/li>\n<li>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0625\u064a\u0642\u0627\u0641 \u0645\u0627 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629.<\/li>\n<li>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u062f\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u064a\u0633\u062a\u062c\u064a\u0628 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0628\u0627\u0644\u0641\u0639\u0644 \u0648\u0623\u064a\u0646 \u0648\u0645\u062a\u0649.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0639\u0628\u0631 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n<\/ol>\n<h2>\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0627\u0642\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0646\u0645\u0648 \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0648\u0645\u0639 \u062a\u0646\u0648\u0651\u0639 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0631\u0646\u0629\u060c \u0648\u0645\u0635\u0645\u0645\u0629 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\u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0628\u0643\u0641\u0627\u0621\u0629.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<div style=\"background-color: #000000; padding: 20px; border-radius: 12px; direction: rtl;\">\n<div style=\"background-color: #877878; padding: 15px; margin-bottom: 10px; border-radius: 8px;\">\n<p style=\"color: #bb0202; font-weight: bold; font-size: 18px;\">\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644\u061f<\/p>\n<p style=\"color: #ffffff; font-size: 16px;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629\u060c \u0628\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u062d\u062f\u062f \u0643\u0645 \u0633\u062a\u062f\u0641\u0639 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0623\u0648 \u0644\u0643\u0644 \u0638\u0647\u0648\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<\/div>\n<div style=\"background-color: #877878; padding: 15px; margin-bottom: 10px; border-radius: 8px;\">\n<p style=\"color: #bb0202; font-weight: bold; font-size: 18px;\">\u0647\u0644 500 \u062f\u0648\u0644\u0627\u0631 \u0643\u0627\u0641\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/p>\n<p style=\"color: #ffffff; font-size: 16px;\">\u0646\u0639\u0645\u060c 500 \u062f\u0648\u0644\u0627\u0631 \u0642\u062f \u062a\u0643\u0648\u0646 \u0643\u0627\u0641\u064a\u0629 \u062c\u062f\u064b\u0627 \u0644\u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644\u060c \u0644\u0643\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u064f\u0639\u062f \u0645\u0646\u0627\u0633\u0628\u0629 \u0643\u0628\u062f\u0627\u064a\u0629 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\u060c \u0628\u0634\u0631\u0637 \u0623\u0646 \u062a\u064f\u062f\u0627\u0631 \u0628\u0634\u0643\u0644 \u0630\u0643\u064a \u0648\u0645\u062d\u062a\u0631\u0641.<\/p>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629\u060c \u0628\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u062d\u062f\u062f \u0643\u0645 \u0633\u062a\u062f\u0641\u0639 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0623\u0648 \u0644\u0643\u0644 \u0638\u0647\u0648\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0645\u0648\u0642\u0639.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0647\u0644 500 \u062f\u0648\u0644\u0627\u0631 \u0643\u0627\u0641\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0646\u0639\u0645\u060c 500 \u062f\u0648\u0644\u0627\u0631 \u0642\u062f \u062a\u0643\u0648\u0646 \u0643\u0627\u0641\u064a\u0629 \u062c\u062f\u064b\u0627 \u0644\u0625\u0637\u0644\u0627\u0642 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